Alice Fernandez, President

Alice has been actively involved with the Suncoast chapter of the American Advertising Federation since 2007 when she joined the Board as Communications Chair. In 2008 she began her term as Secretary of the AAF Suncoast.

 Relocated to Sarasota, Florida and joined Grapevine Communications as Client Relations Manager in March of 2007.

Graduated with an MBA, Suma Cum Laude from Interamerican University; San Juan, Puerto Rico in December 2006.

 U.S. National Marketing Manager for Metorex Security Products from 2002 through the Fall of 2006.

 Marketing Manager for Intertape Polymer Group, from 1996 through 2002. Effectively managed a $900,000.00 annual trade show and training budget; developed integrated sales and marketing strategies for over 30 trade shows per year; developed a successful lead follow-up program for advertising, trade show and internet sales.

 Telemarketing Manager at Sales Solutions from 1995 to 1996.

Alice has been actively involved with the Suncoast chapter of the American Advertising Federation since 2007 when she joined the Board as Communications Chair. In 2008 she served as Secretary of the AAF Suncoast.

Christine Berstling, Executive Director

Christine has provided businesses with graphic design, copyediting, print publication management and marketing services for over 16 years. Her creations have appeared in magazines and newspapers locally and nationally. Born in Lorain, Ohio, Christine has lived in Sarasota since 1972. A confessed punctuation vigilante, Christine spotted her first typographical error at the age of five. When resting her critical eyes, she enjoys playing music, cooking up something new in the kitchen, or a competitive game of pocket billiards.

Anand Pallegar, Immediate Past President

As founder and president of atLarge, Inc., an award-winning agency focused on digital marketing, Anand has guided online strategies for BBDO, Chevrolet, Detroit Regional Chamber, Ford Motor Company, IMG Academies, J.D. Powers & Associates, Ringling College of Art and Design, Sarasota Convention & Visitors Bureau and The State of Michigan. He's also guided atLarge,Inc. toward the grand-all Award of Excellence from the Sarasota County Economic Development Corporation, two International Davey Awards, the Association of Film Commissioners International Honorable Mention and 16 American Advertising Federation Suncoast ADDY's. Anand's unconventional leadership style, both within atLarge, Inc. and the community, has also nabbed him Florida Trend's 50 Floridians Who Will Change the World, Tampa Bay CEO Magazine "CEO of the Year," Tampa Bay Business Journal's Up & Comers, Biz941's 25 People to Watch and the Gulf Coast Business Review's Top 40 under 40.

Understanding that community is the lifeblood of a positive company culture, Anand serves as vice chair of the Tampa Bay Technology Forum, president of the local American Advertising Federation chapter (AAF-Suncoast) and technology chair for Girls Inc. of Sarasota County. 

When he's not volunteering or steering the atLarge strategic, creative and programming teams – Anand shares his digital expertise for lifting businesses with CEO's, marketing directors and college students throughout Florida.